Y0636 SONY DESIGN MAKING MODERN

The cover and dust jacket have some dirt and scratches, but the inner pages are in good condition.

"SONY DESIGN MAKING MODERN"
Deyan Sudjic / Ian Luna
A photo collection condensing everything about Sony design
Walkman, AIBO... Over 120 major Sony products

Introducing Sony's innovative designs with abundant photographs, a pioneer in personal electronics and the legendary success of the Walkman®, Handycam®, and other portable electronics.

Born from the ashes of World War II, Sony was a pioneer in the miniaturization of electronics and produced some of the most innovative technologies of the postwar era. Masaru Ibuka, one of the founders, established Sony with the goal of "doing what no one has done before." Starting with the TR-63, the world's first pocket-sized transistor radio released in 1957, Sony launched the consumer microelectronics industry and created numerous memorable products that revolutionized how billions of people consume media.

This book beautifully catalogs Sony's vast design achievements and their impact on world culture over approximately 70 years. Featuring detailed case studies from Sony's archives on the development of the Walkman, Handycam, flat-screen TVs, and PlayStation, it is the definitive history of Sony design. It is a tribute to the passion that continues to live on in products today through Sony's relentless pursuit of innovation. Composed with a beautiful cover and interior design inspired by the most impressive Sony products, this book is a must-have for design and technology enthusiasts.

Supervised by Sony creators
Price: ¥9000
First edition, first printing, May 24, 2016

Sudjic Luna /General

Please read the profile section before purchasing.